I have been working hard on my current project, Project Baja. If I haven’t mentioned it too much on here it is because I spend most of my time writing about it on the Project Baja site. I started thinking about this project though: why do you do this stuff? That was the question that crossed my mind. Why? Well. These are the interesting things in life. The adventures that many look at and few do.
One day, many moons ago I watched the movie “Dust to Glory.” When the movie finished I thought to myself “I could do that.” I have watched that movie repeatedly since then and I always think the same thing. “I could do that.” The real question is why though. Why spend all the time, the money and the effort on something like this? For me I think it comes down to one word: Experience.
In 2008 while sitting around with some friends we decided to make a soapbox car for the RedBull soapbox race. Cars for these events are often cardboard, taped together. Some of them are more complicated but none are taken to the level that we wanted to go. The purpose was not entirely winning. The reason for that is experience. If my team or I choose to do something we do it so we get something awesome of of it and what is more awesome than education? We learned a lot from that car. Little lessons like: “Wow, fiberglass sucks to sand!” or “Body work sure does live up to the ‘WORK’ part.” When we went to the race we had an amazing time, we met a ton of people we answered questions and we basically had an amazing experience.
In 2009 we did it all over again. The Mach five wasn’t just another fiberglass car, it was a completely different molding technique. We decided we needed to learn how to do make a female mold on this one. It was a completely new experience and we were able to learn how and be successful making the project all in a very short period of time. When we took that car across country we had so many experiences along the way. Meeting new people, showing our vehicle and well, creating the story of the trip. We have friends that I am glad to say that we would not have developed otherwise.
So when we circled around to the Baja Car I thought to myself. Imagine the places you will go, the people you will meet and not only that but the stories you will have from this project! We jumped in and yes! As usual we flailed a bit but we are going strong.
Already I have met some amazing people. I traveled to California to go to Lisas Wedding and I was able to meet the Desert Dingos. Specifically I met Jim Graham. They showed me around the car as well. Jim has been an amazing resource and has quickly become a friend. It was a great experience walking through their outdoor shop nestled in the redwoods. It was fun to check out their car and learn as much as we could. I only wish I was able to go back! Now that we have made the progress that we have it would be great to see it all again. In addition we have met Yves Braun. Yves is in the desert racing community and just happens to have a shop that is just up the street from us. He has been one of the most generous people and has provided us with a tow when we need it and a free donor car too!
The more we learn about all of this the more the experiences are becoming apparent. I met Paul Massey through all of this as well and his friends at the Fire Guys Racing Team. Paul has told stories, showed pictures and just added fuel to the fire. The other night as we chatted he was telling me how excited he is to go to Mexico for 2012’s race and he also said “there is always a big part of me that is excited and a small part that is pretty nervous.” I think that about sums it up. Everyone that goes to this event knows that there are a lot of question marks. When you are in the middle of the desert with nobody around and you are relying on this vehicle to save the day… Well. It is plenty to make you nervous. Add to that the possibilities that simply exist in Mexico. Unpredictable law enforcement, unpredictable fans, the challenge of getting everything you need into Mexico and the additional challenge of getting everything you own out of Mexico. There is a lot to worry about! But every piece of that is just another chapter in the story that is the Baja 1000!
With all of these potential experiences laid out just imagine the stories that are going to come out of it. Now consider that we aren’t even there yet. We are working like crazy to find sponsors, money to join our team and help make this happen. We can figure out a lot of stuff, but we can’t just create money. So now we spend a lot of time trying to figure out exactly how we can get money. You know what? Well it turns out that we have been developing relationships, we have been able to be very creative with some marketing ideas, we have just learned a ton about dealing with potential sponsors and it just adds to our experiences. Our marketing plan is always evolving but our webisodes are something that we love to make and people love to see. It has been a lot of fun and a big learning experience figuring out all of this!
If you have a chance follow along on our build. Sign up for Rally. It will provide you email updates and if you choose to you can help support the build as well. You can also follow us on Facebook and Twitter or you can head on over to our Project Baja Website.