If you have ever been out and about in the cycling world of Boulder Colorado you may have heard the myth of a man who goes by the name of Bama. You may also know of Bama from the Surly Bikes ads that show a man in a santa suit jumping through a flaming hoop. Or you may have seen him riding a fixed gear in work boots up flagstaff. No matter how you have heard of him, he is a real person. Yes, I can assure you that he exists and yes…all those stories are true.
I met Bama years ago when I walked into his house with a friend of mine to find him welding on the linoleum floor. He had just finished cleaning his bike in the kitchen and the entire place was covered with dirt and his rational was “well I covered the floor in dirt, so it is protected from the sparks!” Keep in mind this is on the second story of an apartment complex. I can surely come up with a story for every time that I have hung out with Bama, but today’s story is his new clothing business.
Bama is a guy who will do things, things that someone in passing may say “aww, that sounds like a good idea.” Bama will write that idea down and make it happen. This is the first time that I am aware of one of those ideas turning into a product to sell however.
So Bama has found that many commuters, messengers, delivery folks and fixie riders find themselves inventing their own clothing to wear. “Nobody just makes the stuff that people ride in without charging a lot for it!” So Bama decided that someone should make these pieces and they should sell them for inexpensive so people who are using their bike for work will have something affordable to be able to ride in:
Today we headed out with some new products in hand (Mostly modified prototypes) We headed out and with our sole model (that’s right, the man, the myth, the legend) Bama and we shot photos for his website.
Bama did a great job, he was fun to work with and we just took some casual shots to get the ball rolling. I am sure you will see some of these on his site in the near future, but for now, you’ll have to see them on my blog!